Tracery Interiors

Tracery Interiors runs a design studio and a retail boutique out of a shop on Main Street in the heart of Rosemary Beach, and the two sides of the business feed each other. The retail floor sells made-to-order upholstery, original art, antique furniture, and home accents, while the design team down the road handles full residential and hospitality projects for clients who want more than a piece of furniture. Paige Sumblin Schnell leads the firm and stays personally involved in every project the studio takes on, which keeps the aesthetic consistent whether a client is furnishing a single room or overhauling an entire coastal home.

The firm describes its approach as “The Art of Southern Design,” and that phrase shows up in how the shop mixes eras and styles rather than sticking to one look. Contemporary pieces sit next to antique furniture and vintage-inspired art, and the goal is a room that feels collected over time instead of purchased in one visit. That philosophy has earned Tracery national attention, with projects featured in House Beautiful, Southern Living, and Coastal Living, a track record that puts a small-town Main Street shop in the same conversation as design firms working in much larger markets.

Visitors browsing the Rosemary Beach shop at 38 Main Street will find a rotating mix of inventory, since the antique and original art selection changes as new pieces come in. The made-to-order upholstery program lets shoppers choose fabric and finish for sofas, chairs, and other furniture rather than settling for whatever is on the floor, which matters for anyone furnishing a beach house that needs to hold up to sand, humidity, and heavy use. The shop keeps hours from 10 AM to 5 PM, seven days a week, and can be reached at 850-231-6755. Tracery also operates a second studio and shop location in nearby Inlet Beach at 13063 Highway 98 East, so clients working with the design team have a second spot to view larger furniture and fabric samples.

Beyond the walk-in retail experience, Tracery organizes its design portfolio into categories the firm calls “At Home,” “At Work,” “Idea Homes,” and “On Retreat,” reflecting the range of spaces the studio has tackled, from private residences to hospitality projects and short-term rental turnovers. An online e-store extends the shop’s reach beyond visitors who happen to be walking down Main Street, letting past clients and admirers of the brand order home accents after they’ve left 30A. For travelers who enjoy design as much as they enjoy the beach, a stop at Tracery pairs naturally with a walk through the rest of Rosemary Beach’s town center, since the shop’s mix of antiques, art, and upholstery reflects the same considered, slightly formal beach-town style found throughout the community’s architecture. Whether the goal is a small accent piece to take home or a conversation with the design team about a larger renovation, Tracery gives visitors a working example of coastal design done with restraint rather than kitsch, and that reputation is exactly why the firm keeps showing up in national shelter magazines year after year.