Faherty

Faherty brings a national apparel brand’s storefront to Barrett Square, selling men’s, women’s, and kids’ clothing in a space designed to feel more like a beach house than a chain retailer. The brand was founded in 2013 by twin brothers Mike and Alex Faherty, who built the company as a family-run alternative to mass-market surf and coastal apparel. Mike had worked as a designer at Ralph Lauren’s Double RL line, and Alex brought private equity experience to the business side, a combination that let the brothers move from a small East Coast operation into a retailer with stores across the country, including this location in Rosemary Beach.

The Rosemary Beach store, at 16 S Barrett Square, Unit 3C, reflects the brand’s signature look, with archival photographs on the walls and vintage surfboards worked into the display, giving the shop what the company describes as a simple, rustic ambience. That aesthetic runs through the clothing itself, since Faherty markets its line as blending American heritage style with what it calls a modern mountain-to-coast spirit, meaning the same rack might hold a flannel built for cooler months alongside swim trunks meant for a Gulf afternoon. Shoppers will find distinct men’s, women’s, kids’, and accessories sections inside the store, so a family can outfit everyone in one stop rather than splitting up between separate shops.

Faherty has built its identity around sustainability claims that go beyond a marketing label. The company holds B Corporation certification, a third-party status that requires meeting verified standards across governance, labor practices, community impact, and environmental performance. Faherty sources organic and recycled fabrics, uses natural indigo dyes in parts of its production, and has committed to plastic-free packaging. The brand also runs a resale platform called Second Wave, which lets customers buy and sell gently used Faherty pieces instead of sending them to a landfill, a program that fits the brand’s stated goal of building clothes meant to last rather than get replaced each season.

The Rosemary Beach location is open daily from 10 AM to 6 PM, and shoppers can reach the store by phone at (850) 213-3064. Because the shop sits inside Barrett Square, it’s an easy addition to a walking loop that also includes the town’s bookstore, home goods shops, and pet boutique, making it simple to fold a stop for a new t-shirt or swimsuit into a broader afternoon of browsing. For visitors who know the brand from its other locations or its online store, the Rosemary Beach shop offers the same product lineup in a setting built specifically to match the relaxed, design-conscious feel of 30A, and for first-time shoppers, it’s a solid introduction to a brand that has grown from two brothers’ idea into a recognizable name in coastal apparel.

Faherty’s store locator lists storefronts across dozens of U.S. states along with one international shop in Biarritz, France, and the Rosemary Beach location is one of several the brand has placed in Gulf Coast beach towns where its warm-weather lines naturally fit the local lifestyle. The men’s assortment tends to lean on knit polos, linen shirting, and swim trunks built for both the pool and the surf, while the women’s side mixes easy dresses with denim and knitwear that carries into cooler evenings on the water. Kids’ clothing rounds out the racks, sized-down versions of many of the same silhouettes sold for adults, so families vacationing together can match without trying too hard. Staff at the store can also help with sizing questions or point shoppers toward pieces suited to a specific activity, whether that’s a boat outing on the bay or dinner on a Main Street patio, and the store’s central spot in Barrett Square makes it one of the easier stops to combine with a full afternoon of shopping in Rosemary Beach.