Pure Spa

Pure Spa occupies a small storefront on Perry Ave SE in Fort Walton Beach, where owner Tami Tourjman and her team have built a reputation on more than 30 years of combined experience in massage, esthetics, and nail care. The spa’s own description of itself, “relaxation is our destination,” is less a slogan than a mission statement for a business that keeps its service list focused rather than sprawling.

The core menu covers massage and body treatments, facials tailored to individual skin needs, manicures and pedicures, and waxing and threading for hair removal. Rather than offering an overwhelming menu of add-ons, Pure Spa packages many of these services together, with named combinations such as the Pure Relaxation Package, the Pure Indulgence Package, the Pure Glow Package, a Couples Escape Package, a Bridal Bliss Package, and a shorter Mini Refresh Package for guests short on time. The packages span from a quick single-visit refresher to a half-day bridal experience that bundles massage, a custom facial, manicure and pedicure, and brow and lash tinting into one appointment.

Tami also curates a retail line of spa-grade skincare products sold in the shop, extending the in-treatment experience into an at-home routine for repeat guests. Reviewers consistently mention the personal attention behind the business, describing an owner who remembers returning clients and estheticians who tailor treatments rather than running through a fixed script.

For couples traveling the Emerald Coast together, the Couples Escape option lets two guests book side-by-side treatments rather than splitting up during a shared vacation, and it is one of the more requested packages among visitors passing through Fort Walton Beach rather than locals on a regular rotation. The Bridal Bliss Package, meanwhile, draws wedding parties getting ready for ceremonies at the area’s beaches and event venues, since it combines several pre-wedding services into a single scheduled block instead of requiring separate appointments across the week.

None of the packages require a guest to guess what is included. Each one lists its combination of massage, facial, and nail services up front, which takes the guesswork out of booking for a visitor who has never been to the spa before and does not know which individual services to string together on their own. That kind of clarity matters most for a traveler with limited time on the Emerald Coast, who wants one phone call or one online booking to lock in an afternoon of treatments rather than piecing together separate appointments.

Pure Spa is located at 132A Perry Ave SE in Fort Walton Beach, and keeps a tighter schedule than some competitors: Tuesday through Friday from 10 AM to 6 PM, Saturday from 10 AM to 4 PM, and closed Sunday and Monday. That schedule rewards planning ahead, particularly for one of the longer packages, since a bridal or couples booking needs a block of hours that is easier to secure with advance notice. Call 850-664-2530 to check openings or ask about gift certificates, which the spa also sells. For visitors staying near the beach who want a break from sun and sand without leaving Fort Walton Beach, Pure Spa offers a straightforward, well-reviewed option a short drive from the water, with a staff that has clearly spent decades refining what a relaxing few hours should feel like.