Art of Fact(s)

Art of Fact(s) is a home and lifestyle shop in WaterSound Town Center from Laura and Michael Granberry, featuring vintage objects, antiquities, modern accessories, and elevated entertaining essentials. The shop sits at 74 Origins Main Street, sharing a building with Lagree30A, and keeps generous hours, open Monday through Saturday from 10 a.m. to 5 p.m. and Sunday from noon to 5 p.m., so there is plenty of time to browse after a beach morning or before dinner along Origins Main Street.

Laura and Michael Granberry are well known on 30A for their earlier venture, The Art of Simple, a beloved shop in Santa Rosa Beach that drew a loyal following of tourists and locals before the couple set their sights on WaterSound Town Center. Art of Fact(s) opened there in late 2025, built around a simple conviction that objects should be “acquired” rather than merely purchased, each one chosen for a certain richness of color or soul rather than mass appeal. The shop’s own tagline, “Objects of Desire,” and a favorite quote from Samuel Johnson displayed on their site, “To be happy at home is the ultimate result of all ambition,” sum up the Granberrys’ pitch: that a considered home is worth pursuing, one find at a time.

The Granberrys have also built the shop as a deliberate counterpoint to online retail, choosing not to run a webshop at all and instead celebrating what they describe as the magic of in-store shopping of years past. Wander the floor and the categories keep unfolding: fine home objects and collectible art for the walls and shelves, luxe faux botanicals and moody, seductive lighting for staging a room, elevated scents for filling it, and entertaining essentials, from serving pieces to glassware, for the nights guests come over. Everything leans toward pieces with a past, whether a genuine antiquity or a modern reproduction styled to look like a family heirloom, which is very much the point of shopping somewhere called Art of Fact(s).

For visitors staying nearby in WaterSound, Watersound Origins, or the broader Inlet Beach area, the shop makes an easy stop for a gift that will not look like everyone else’s, a candle worth lingering over, or a single statement object that anchors a rental condo’s living room for the week. Because every piece is meant to be experienced rather than scrolled past online, it is worth budgeting a little extra time on the visit. Regulars say that unhurried, tactile way of shopping is exactly the appeal, a pace that matches the rest of 30A rather than fighting it.

The Granberrys’ track record with The Art of Simple gives WaterSound shoppers a reason to trust their eye before ever walking through the door. Longtime fans of that earlier shop will recognize the same instinct for mixing eras and price points so that a genuine antiquity can sit comfortably beside a new candle or a piece of modern art glass. First-time visitors, meanwhile, get a crash course in a certain kind of coastal-elevated style, the sort that looks equally at home in a beach cottage or a full-time residence, which is likely why so many 30A homeowners treat Art of Fact(s) as a regular stop rather than a once-a-summer browse.